Not for children and not for the humanities. It's a celebration of engineering. As it was, as it is and as it can be. Ideas and their implementation. And it doesn't matter which car brand you are a follower of. If the technique (any) is interesting, close and understandable to you, then this museum will not disappoint you.
We were with a child of 4 years old. The boy was impressed by the museum, he examined every exhibit. The museum didn't seem particularly interesting to me and my 17-year-old daughter
In principle, for fans of this BMW there will be an informative visit to the museum.
I personally am not, but I just wanted to kill time. I killed half a day....