A good assortment, convenient location, a large sales hall, many ticket offices, large Parking, but prices are much higher than other stores - by 20-50 percent.. Maybe that's why it's always empty.
Ideal is generally a good shopping center: there are many departments in it, goods are provided in a sufficient assortment. However, the prices compared to other shopping centers are a little too high. But the Ideal has its own audience of buyers who are used to it and do not go anywhere except to Ideal...