Probably if you want to go there you shouldn’t do it on weekends, otherwise you’ll be surrounded with crowds of people. If you like to get a sun bed or an umbrella you have to come early in the morning. I would separate the tourists here in 2 groups: female part from Russia who are definitely looking for some “adventures” and male part mostly with Arabic origins who are eager to help them to find those adventures.
The beach itself is very beautiful though, there are all the facilities, Wi-Fi and water sports but the sea water is unfortunately full of sea grass. It’s also not the best option to choose for spending time with kids.
It's a wonderful beach, but there are a lot of people. Prices in beach cafes are charged. Free parking to the right of the beach. We took an umbrella with the children, went to the island and lay there - there was almost no one, very shallow.