An excellent shopping center, there is everything you need for civilized shopping for guests of sunny and hospitable Turkey. From shoes and clothes to Turkish sweets, pharmacies, and even just coffee, snacks, fast food, fresh fruits and ice cream. All major brands are present. The prices are affordable. The price level is about the same as in the shopping centers of the CIS countries. Sellers are polite, you can pay in different ways: cash, MIR card (not all stores)! Everyone has their own ways 👍🏻 when paying in dollars, the change is given out in Turkish lira (as of September 2024).
For outerwear, sweets, bags, if you compare prices with shops to which touts from hotels carry tourists, prices in Novomall are 6-8 times lower.
You can take a taxi to the hotel from the shopping center, taxis are traditionally expensive, but they are also traded.